When looking at your sales feed, you might have noticed the booking segment tag for each booking. This information tells you where the booking is coming from.
It is important to realize that each booking can be in one segment for the seller (Direct online), and another segment for the supplier (Marketplace).
Bókun has two reports that give you an overview of Sales Segments:
Bókun has the following sales segments
- Marketplace (PRO)
- Direct Online (PRO)
- Direct Online via Referral tracking (PRO)
- Direct Offline via Referral tracking (PRO)
- Direct Offline
- Other OTAs (PRO)
- Agent Area (PRO)
Each of them will be described further below.
This sales segment includes bookings made on the marketplace. That is, all bookings made by sellers for your products. Online bookings created by your sellers will be a part of this segment.
Direct Online (PRO)
This segment includes bookings made through your Widgets (booking engines).
Your seller's widgets do not add bookings to this segment, since they are considered to be marketplace bookings.
Direct Online via Referral tracking (PRO)
This segment includes bookings made through your Widgets with referral tracking tag. This can be done with two different methods:
- Using tracking code to measure referral tracking
- Using Booking widgets that tag all sales with referral tracking
- Using Booking Channels to tag all sales coming through the channel with referral tracking
This segment includes bookings that are created manually in Bokun, either with these tools found in the bookings' menu:
- New Booking
- Booking desk
- Accommodation front desk.
Direct Offline via Referral tracking
This segment includes bookings that are created manually in Bokun and are assigned to referral tracking.
This segment includes bookings that are created by OTA (Online Travel Agencies) and sent to your Bokun account through Bokun's integrations with OTA's.
Click here to see an overview of Bokun's Integrations with OTA's.
Agent Area (PRO)
This segment includes all bookings that have an Agent assigned. This includes both: