What is an OTA?
An Online Travel Agency is a reseller that sells your products on their website for a comission of the sale price. You can increase your product exposure and sales by connecting to an Online Travel Agencies (OTAs) that Bokun collaborates with. By doing so, you allow the Online Travel Agencies to access your inventory, availability and prices in real time.
How does Bokun connect to Online Travel Agencies?
Bokun integrates with OTAS in two different ways.
One way is through a live integration. The second way is through a partnership through the Bokun Marketplace.
Where can I find the Online Travel Agencies that Bokun integrates with?
To see a complete list of all OTA go to Contracts> OTAs.
What OTAs have a live integration with Bokun?
The three OTAs at the top of the list; Viator, GYG and Expedia local expert, offer a live integration service. A live integration Iis a direct connection to a sales channel. When a customer is looking at your products on an OTAs' website, such as Viator.com, Viator will be displaying availability directly from your Bókun account.
When a booking is created on their website, the booking information will be delivered straight into your Bókun account, updating the availability of all your connected channels, automatically.
Note: You need to sign up with these OTAs directly on their website and set up your products with them before being able to connect Bokun to them.
What OTAs do I connect through the Marketplace?
The other OTAs we collaborate with are like regular sellers on the Marketplace. You can see the complete list of OTAs by scrolling down the list shown in the screenshot above.
How do I connect with the Marketplace OTAs?
You can connect with the OTAs by clicking on the name of the OTA that you want to connect with and select "Add as reseller."
Another way to connect with them is by finding them on Marketplace. They appear in green and are labelled as OTAs.
To propose a contract with OTAs via Marketplace, simply click on "Add as reseller" and send them a contract proposal.
Please note: In order to connect to OTAs via Marketplace, you need to make sure you have set up your contract terms.
If you need any further information on how to send contract proposals via Marketplace, you can check out our step by step guide and scroll down to "How to set up a seller contract".
What prices should I set up with the OTA?
The prices you set up in the contract terms with OTA should be your retail prices. The prices you give to the OTA are the prices that will appear to the traveler on the OTAs website.